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The National Rifle Association and the media : the motivating force of negative coverage

Author: Brian Anse Patrick
Publisher: New York : Peter Lang, ©2002.
Series: Frontiers in political communication, v. 1.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Through rigorous research and analytic methods, this ground-breaking book convincingly explains the phenomenon of the large-scale political mobilization of modern gun culture in the United States. The success of the National Rifle Association (NRA), the figurehead of gun culture, is due to an enormous mobilization effect caused by negative media coverage. Not only have national media systematically treated the NRA  Read more...
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Additional Physical Format: Online version:
Patrick, Brian Anse, 1954-
National Rifle Association and the media.
New York : Peter Lang, ©2002
(OCoLC)654809863
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brian Anse Patrick
ISBN: 0820451223 9780820451220
OCLC Number: 49736938
Description: x, 226 pages : illustrations ; 23 cm.
Contents: Introduction: The National Rifle Association in America --
1. The Media of Social Action --
2. Media Coverage Effects and the National Rifle Association --
3. Elite Newspaper Coverage of Interest Groups --
4. Anti-Media Theory and National Rifle Association Communications --
5. The Mobilization Effect --
6. Media Relations: The National Rifle Association Versus the Journalists --
7. Administrative Democracy.
Series Title: Frontiers in political communication, v. 1.
Responsibility: Brian Anse Patrick.

Abstract:

"Through rigorous research and analytic methods, this ground-breaking book convincingly explains the phenomenon of the large-scale political mobilization of modern gun culture in the United States. The success of the National Rifle Association (NRA), the figurehead of gun culture, is due to an enormous mobilization effect caused by negative media coverage. Not only have national media systematically treated the NRA negatively compared to similar interest groups, but the NRA has directly benefited from this coverage in terms of membership mobilization. The National Rifle Association and the Media argues that if it were not for negative coverage, gun culture in the United States would not be where it is today."--Jacket.

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