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Negotiating business narratives : fables of the information technology, automobile manufacturing, and financial trading industries

Author: Sandford F Borins; Beth F Herst
Publisher: Cham, Switzerland : Palgrave Macmillan, [2018]. ©2018
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sandford F Borins; Beth F Herst
ISBN: 9783319779232 3319779230
OCLC Number: 1030303385
Description: 1 online resource.
Contents: Intro; Acknowledgements; Contents; List of Figures; Chapter 1 Conceptual Framework and Methodology; Abstract; Theoretical Context; Antecedents and Conceptual Structure; Fables and Texts; Chapter 2 Insanely Great: The Dominant IT Fable; Abstract; Chapter 3 Cults of Personality: Fables of the Automobile Manufacturing Industry; Abstract; Chapter 4 "A Good Dose of Outrage": Financial Trading Fables; Abstract; Chapter 5 Conclusion: Narrative Templates and Social Negotiations; Abstract; Appendix: Tables of Texts; References; Index
Series Title: Palgrave pivot.
Responsibility: Sanford Borins, Beth Herst.

Abstract:

This book challenges the widely-held belief that popular narratives about business are invariably critical.  Read more...

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"My read of this short text (78 pages) is that the authors have most certainly been successful on the first front and have taken the field another valuable step toward the second. ... this book has Read more...

 
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