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Nestlé Purina PetCare : your pet, our poison

Author: Leah Exten; Pedro Gimenez; Jeff Steinberg; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms reputations for safety and customer concern. Pet food industry leader Nestlé Purina released two unapologetic statements revealing limited information about the source of the problem and its impact on consumers. Purina must recover its customers  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leah Exten; Pedro Gimenez; Jeff Steinberg; James S O'Rourke
ISBN: 9781526405968 1526405962
OCLC Number: 1017711688
Notes: Originally published: Exten, L., Gimenez, P., Steinberg, J., & ORourke, J. S. (2009). Nestlé Purina PetCare: Your pet, our poison. 09-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: Leah Exten, Pedro Gimenez, Jeff Steinberg, James S. O'Rourke.

Abstract:

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms reputations for safety and customer concern. Pet food industry leader Nestlé Purina released two unapologetic statements revealing limited information about the source of the problem and its impact on consumers. Purina must recover its customers collective faith; a difficult task after causing thousands of "deaths in the family." It is also essential that Purina restructure its supply chain to ensure that history does not repeat itself.

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