Net, blogs, and rock 'n' roll : how digital discovery works and what it means for consumers, creators and culture (Book, 2007) []
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Net, blogs, and rock 'n' roll : how digital discovery works and what it means for consumers, creators and culture

Author: David Jennings
Publisher: Boston : Nicholas Brealey Pub., 2007.
Edition/Format:   Print book : EnglishView all editions and formats
When it comes to discovering new music, films or games, today's fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative websites, blogs and social networking sites for information and can switch their attention with just a few clicks. The technologies of Chris Anderson's long tail are profoundly changing consumer behavior. Author David Jennings profiles this new era of discovery  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Jennings
ISBN: 9781857883985 1857883985
OCLC Number: 145379643
Description: viii, 250 pages : illustrations ; 24 cm
Contents: Discovery --
The challenges of the fan economy --
Net, blogs and rock 'n' roll --
How to read this book --
pt. 1. The scent of discovery --
1. Use a little TLC --
Foraging for information --
Jennings' law --
TCL : trying out, links, community --
Free-range foragers --
pt. 2. The fan economy --
2. The vibe-raters --
Collecting and curating --
Project Phoenix --
Alternative approaches to music discovery --
3. Fans as creators --
A pyramid of influence --
Originators and synthesizers join forces --
Communities of practice --
Playlists and personality --
4. Wise and foolish crowds --
Charting new territory in an on-demand world --
How flocking creates hits --
Separating out the cream --
Niches and their role as filters --
The classical niche of niches --
pt. 3. Tapping the experts --
5. Who knows? --
Media power : spreading it all about --
Imagine no professionals --
The limitations of bottom-up --
With so many gates, who needs keepers? --
Rediscovering lost classics. 6. Cracking the code of content --
Global jukebox --
Music genome --
Genetic codes and musical relationships --
The genetics of classical music and video --
The ambient soundtrack of modern living --
Programming your entertainment --
pt. 4. Technology and technique --
7. The new seekers --
Next-generation search --
Keeping your eyes peeled --
Just browsing --
8. Buzz building --
Blowing in the wind --
Spreading the seed --
Spreading the word --
Propagating the virus --
Going for the slow burn --
9. Accelerating digital discovery --
The net : build on the power of the network --
Blogs : variety is the spice of life --
Rock 'n' roll : attitude and appetite --
Casting the net wider --
pt. 5. Scenarios for the future --
10. Future consumers : sharing experiences --
Shared culture and the culture of sharing --
Dynamic collections --
Tracking down music for casual hobbies --
Teenage kicks --
Crating and curating the archive --
Our data, our rewards. 11. Future media : designing for discovery --
Creating shared experiences : the new breed of smart intermediaries --
Ask the audience --
The discovery triangle : courting rituals --
Reasons to be wary : the fault line between creators and intermediaries --
Policing social networks --
Charting the celestial jukebox --
Spotting and nurturing emerging trends --
12. Future culture : who knows who's next? --
Search inside the music --
Shake it up --
Entertaining ourselves to death? --
It's up to us --
Acknowledgments --
Notes --
Responsibility: David Jennings.
More information:


Examines the media revolution and shows how it works. This book profiles groups of listeners and their different approaches to discovery, showing how breeds of technology make automated  Read more...


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Publisher Synopsis

"Confused about how to find new music on the Internet? David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of Read more...

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