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Net gain : expanding markets through virtual communities

Author: John Hagel; Arthur Armstrong
Publisher: Boston : Harvard Business School Press, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community.
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Document Type: Book
All Authors / Contributors: John Hagel; Arthur Armstrong
ISBN: 0875847595 9780875847597
OCLC Number: 35331347
Description: xv, 235 pages : illustrations ; 24 cm
Contents: pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come --
pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology --
pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations --
management agenda.
Responsibility: John Hagel III, Arthur G. Armstrong.

Abstract:

Identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual  Read more...

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