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Netflix and the Re-invention of Television

Author: Mareike Jenner
Publisher: Cham, Switzerland : Palgrave Macmillan, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jenner, Mareike, 1983-
Netflix and the Re-invention of Television.
Cham, Switzerland : Palgrave Macmillan, [2018]
(OCoLC)1037810813
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mareike Jenner
ISBN: 9783319943169 3319943162
OCLC Number: 1046085287
Description: 1 online resource
Contents: Intro; Acknowledgements; Contents; Chapter 1 Introduction: Netflix and the Re-invention of Television; Netflix and the Re-invention of Television; Netflix as TV IV; The Structure of This Book; Bibliography; Part I Controlling Television: TV's Ancillary Technologies; Chapter 2 Introduction: Control, Power, Television; Bibliography; Chapter 3 Managing Choice, Negotiating Power: Remote Controls; Negotiating Power via Television Remote Controls; Negotiating Power Through Programming; Remote Control Anxieties; Conclusion; Bibliography Chapter 4 New Regimes of Control: Television as Convergence MediumTime-Shifting Television; Television and the VCR: Industries, Genres and Control; Television as Convergence Medium; Conclusion; Bibliography; Chapter 5 Digital Television and Control; Re-Establishing Industry Control: DVD and DVR; YouTube, Social Media and Narrative; Catching up on Television: BBC iPlayer and Hulu; Conclusion; Bibliography; Part II Binge-Watching and the Re-invention of Control; Chapter 6 Introduction: Binge-Watching Netflix; Bibliography; Chapter 7 Scheduling the Binge; Linear Television Schedules Binge-Watching Insulated FlowNetflix Algorithms, Genre and Entrance Flow; Conclusion; Bibliography; Chapter 8 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste; Binging 'Quality' TV; Genre, 'Quality' and the Popular; Netflix Comedies: The Negotiation of Taste; Conclusion; Bibliography; Chapter 9 Netflix Marketing: The Binge and Diversity; Marketing the Binge; Mainstreaming the Binge; Recalibrating the Netflix Brand: Diversity; Conclusion; Bibliography; Part III Netflix and the Re-invention of Transnational Broadcasting; Chapter 10 Introduction: Netflix as Transnational Broadcaster Transnationalising the Television AudienceFragmented Audiences, Fans and the Netflix Audience; Conclusion; Bibliography; Part IV Conclusion; Chapter 14 Conclusion; Bibliography; Bibliography; Index
Responsibility: Mareike Jenner.

Abstract:

By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and  Read more...

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