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Neuroeconomics and the firm

Author: Angela Agnes Stanton; Mellani Day; Isabell M Welpe
Publisher: Northampton, MA : Edward Elgar Pub., 2010.
Edition/Format:   Print book : EnglishView all editions and formats

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating  Read more...


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Document Type: Book
All Authors / Contributors: Angela Agnes Stanton; Mellani Day; Isabell M Welpe
ISBN: 9781848444409 1848444400
OCLC Number: 916176893
Target Audience: Pregrado
Description: xxii, 323 p. ; 24 cm
Contents: Contents: ForewordDavid B. Audretsch IntroductionAngela A. Stanton, Mellani Day and Isabell M. WelpePART I: THE BLACK BOX1. Neuroeconomics of Environmental Uncertainty and the Theory of the FirmHelen Pushkarskaya, Michael Smithson, Xun Liu and Jane E. Joseph2. Risk and Ambiguity: Entrepreneurial Research from the Perspective of EconomicsAngela A. Stanton and Isabell M. Welpe3. What You Think Is Not What You Think: Unconsciousness and Entrepreneurial BehaviorEden S. BlairPART II: TRUST, GREED AND THE BLACK BOX4. Using Brains to Create Trust: A Manager's ToolboxPaul J. Zak and Amos Nadler 5. The New Millennium's First Global Financial Crisis: The Neuroeconomics of Greed, Self-interest, Deception, False Trust, Overconfidence and Risk PerceptionDonald T. Wargo, Norman A. Baglini and Katherine A. NelsonPART III: INSIDE THE BLACK BOX: DECISIONS BY HORMONES 6. In the Words of Larry Summers: Gender Stereotypes and Implicit Beliefs in NegotiationsLaura J. Kray, Connson C. Locke and Michael P. Haselhuhn7. Ovulatory Shifts in Women's Social Motives and Behaviors: Implications for Corporate OrganizationsKristina M. Durante and Gad Saad8. Hormonal Influence on Male Decision-making: Implications for Organizational ManagementAngela A. Stanton9. Dopamine, Expected Utility and Decision-making in the FirmDonald T. Wargo, Norman A. Baglini and Katherine A. Nelson PART VI: ENTREPRENEURIAL PROPENSITY10. An Economic and Neuroscientific Comparison of Strategic Decision-makingTheresa Michl and Stefan Taing11. Mapping Neurological Drivers to Entrepreneurial ProclivityRobert Smith12. Embodied Entrepreneurship: A Sensory Theory of ValueFrederic Basso, Laurent Guillou and Olivier OullierPART V: ORGANIZATIONAL CULTURE AND ETHICS13. What Neuroeconomics Informs Us About Making Real-World Ethical Decisions in OrganizationsDonald T. Wargo, Norman A. Baglini and Katherine A. Nelson14. Culture, Cognition and Conflict: How Neuroscience Can Help to Explain Cultural Differences in Negotiation and Conflict ManagementJohn F. McCarthy, Carl A. Scheraga and Donald E. Gibson15. Brain and Human Behavior in Organizations: A Field of Neuro-Organizational BehaviorConstant D. BeugreIndex
Responsibility: edited by Angela A. Stanton, Mellani Day, Isabell M. Welpe.


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