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Neuromarketing : le nerf de la vente

Author: Patrick Renvoisé; Christophe Morin
Publisher: Bruxelles : De Boeck, 2005.
Edition/Format:   Print book : French : 1re édView all editions and formats
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Document Type: Book
All Authors / Contributors: Patrick Renvoisé; Christophe Morin
ISBN: 2804147339 9782804147334
OCLC Number: 1008991124
Notes: Comprend une affiche pliée, brochée à la fin du volume.
Traduction de : Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. 2003.
Description: 177 p.
Other Titles: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime.
Responsibility: [Patrick Renvoisé, Christophe Morin ; traduction d'Alain Baritault].

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