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Neuromarketing : understanding the "buy button" in your customer's brain

Author: Patrick Renvoisé; Christophe Morin
Publisher: Nashville, Tenn. : T. Nelson, ©2007.
Edition/Format:   Print book : English : Rev. and updatedView all editions and formats
Summary:
How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Online version:
Renvoisé, Patrick.
Neuromarketing.
Nashville, Tenn. : T. Nelson, ©2007
(OCoLC)776110481
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patrick Renvoisé; Christophe Morin
ISBN: 9780785226802 9781595551351 078522680X 1595551352
OCLC Number: 162126777
Language Note: English.
Notes: Revised edition of the English ed. with title: Neuromarketing. 2002-2005.
An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Description: xii, 243 pages : illustrations ; 24 cm
Contents: Three brains, one decision-maker --
The only six stimuli that speak to the old brain --
The methodology: four steps to success --
Step 1: diagnose the pain --
Step 2: differentiate your claims --
Step 3: demonstrate the gain --
Step 4: deliver to the old brain --
The first message building block: grabbers --
Message building block #2: big picture --
Message building block #3: claims --
Message building block #4: proofs of gain --
Message building block #5: handling objections --
Message building block #6: the close --
The first impact booster: wording with you --
Impact booster #2: your credibility --
Impact booster #3: contrast --
Impact booster #4: emotion --
Impact booster #5: learning styles --
Impact booster #6: stories --
Impact booster #7: less is more --
Marketing is dead, long live neuromarketing --
Handbook: selling to the old brain 101 --
Brainpower: quick review of concepts.
Responsibility: Patrick Renvoisé́ and Christophe Morin.
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Abstract:

Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major,  Read more...

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