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Neuromarketing : understanding the "buy button" in your customer's brain

Author: Patrick Renvoisé; Christophe Morin
Publisher: Nashville, Tenn. : Thomas Nelson, ©2007.
Edition/Format:   eBook : Document : English : Rev. and updatedView all editions and formats
Summary:
How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Renvoisé, Patrick.
Neuromarketing.
Nashville, Tenn. : Thomas Nelson, ©2007
(DLC) 2007029695
(OCoLC)162126777
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patrick Renvoisé; Christophe Morin
ISBN: 9781418570309 1418570303
OCLC Number: 698917987
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Three brains, one decision-maker --
The only six stimuli that speak to the old brain --
The methodology: four steps to success --
Step 1: diagnose the pain --
Step 2: differentiate your claims --
Step 3: demonstrate the gain --
Step 4: deliver to the old brain --
The first message building block: grabbers --
Message building block #2: big picture --
Message building block #3: claims --
Message building block #4: proofs of gain --
Message building block #5: handling objections --
Message building block #6: the close --
The first impact booster: wording with you --
Impact booster #2: your credibility --
Impact booster #3: contrast --
Impact booster #4: emotion --
Impact booster #5: learning styles --
Impact booster #6: stories --
Impact booster #7: less is more --
Marketing is dead, long live neuromarketing --
Handbook: selling to the old brain 101 --
Brainpower: quick review of concepts.
Responsibility: Patrick Renvoisé, Christophe Morin.

Abstract:

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience.  Read more...

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