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Never lose a customer again : turn any sale into lifelong loyalty in 100 days

Author: Joey Coleman
Publisher: New York : Portfolio/Penguin, [2017] ©2017
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Coleman, Joey (C. Joseph).
Never lose a customer again.
New York : Portfolio/Penguin, [2017]
(DLC) 2017052226
(OCoLC)1012668495
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joey Coleman
ISBN: 9780735220041 0735220042
OCLC Number: 1030581495
Description: 1 online resource (x, 353 pages) : illustrations.
Contents: A letter from the author: the future of business is H2H --
If a dentist can do it, why can't you? --
The cost of losing a customer --
Customer direction: a structural and cultural problem --
What is customer experience? --
You only have 100 days (if that long) to get it right --
The eight phases of the customer experience --
Phase 1: Assess --
Phase 2: Admit --
Phase 3: Affirm --
Phase 4: Activate --
Phase 5: Acclimate --
Phase 6: Accomplish --
Phase 7: Adopt --
Phase 8: Advocate --
Get started: how to stop losing customers today --
Conclusion: if Comcast can do it, so can you.
Responsibility: Joey Coleman.

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