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The new and complete business of licensing : the essential guide to monetizing intellectual property

Author: Gregory J Battersby; Danny Simon
Publisher: Westport, CT : Kent Press, [2018]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gregory J Battersby; Danny Simon
ISBN: 9781888206135 1888206136
OCLC Number: 1078875296
Description: 1 online resource.
Contents: Front Cover; Title Page; Copyright; Contents; About the Authors; Preface; About the Contributors; Chapter 1: Defining the World of Licensing; 1.1 Definitions and Terminology; 1.1.1 Forms of Licensing; 1.1.2 Contractual Terms; 1.2 Types of Properties; 1.2.1 Art; 1.2.2 Celebrity; 1.2.3 Collegiate; 1.2.4 Corporate; 1.2.5 Entertainment; 1.2.6 Fashion; 1.2.7 Music; 1.2.8 Non-profits; 1.2.9 Publishing; 1.2.10 Sports; 1.3 Types of Licensed Products; 1.4 Advantages Offered by Licensing and Reasons for Its Popularity; Chapter 2: History of Licensing; 2.1 The Properties; 2.1.1 The Beginning 2.1.2 The 1940's2.1.3 The 1950's; 2.1.4 The 1960's; 2.1.5 The 1970's; 2.1.6 The 1980's; 2.1.7 The 1990's; 2.1.8 The 21st Century; 2.2 Unique Licensed Products; 2.3 The People Who Made Licensing Great; 2.3.1 The Pioneers; 2.3.2 The Legendary Creators; 2.3.2.1 Motion Pictures and Television; 2.3.2.2 Print Media; 2.3.3 The Legendary Agents, Consultants and Support Providers; 2.3.3.1 Entertainment; 2.3.3.2 Corporate; 2.3.3.3 Celebrity and Music; 2.3.3.4 Art; 2.3.3.5 Consultants/manufacturer's Reps; 2.3.3.6 The Manufacturers/licensees; 2.3.3.7 Colleges; 2.3.3.8 Sports; 2.3.3.9 The Press 2.3.3.10 The Lawyers and Accountants2.3.3.11 Retailers; 2.3.3.12 The Trade Associations and Trade Shows; 2.3.3.13 International; Chapter 3: The Licensing Industry Today; 3.1 Size and Scope of the Industry; 3.2 The Major Licensors; 3.3 Most Popular Licensed Properties; 3.4 Lima License of the Year Award Winners; 3.5 The Major Licensees; 3.6 Lima Licensee of the Year Award Winners; 3.7 The Major Licensing Agencies; 3.8 International Scope of the Industry; 3.8.1 Introduction; Chapter 4: The License Agreement; 4.1 Introduction; 4.2 The License Agreement; 4.2.1 Definitions; 4.2.2 Grant of Rights 4.2.3 Term of the Agreement4.2.4 Compensation Provisions; 4.2.5 Sub-licensing; 4.2.6 Accounting Provisions; 4.2.7 Quality Control Provisions; 4.2.8 Representations and Warranties; 4.2.9 Indemnification and Insurance; 4.2.10 Termination Provision; 4.2.11 Boilerplate Provisions; Chapter 5: Compensation and Royalty Rates; 5.1 Introduction; 5.2 Setting Royalty Rates; 5.3 Types of Royalty Rates; 5.3.1 Royalty Rates on Domestic Sales; 5.3.2 Royalty Rates on F.o.b. Sales; 5.3.3 Royalty Rates on Direct Sales; 5.3.4 Royalty Rates for Services; 5.3.5 Sub-licensing Royalties; 5.3.6 Split Royalty Rates 5.3.7 Royalty Rates on Closeout Sales5.3.8 Royalty Rates for Digital Products; 5.4 Average Royalty Rates; 5.5 Net Sales, Advances and Guarantees; 5.6 Marketing Contributions; Chapter 6: Identifying and Clearing Licensing Properties; 6.1 Evaluating Properties for Licensing; 6.2 How Well Known is the Property?; 6.3 Ownership Considerations; 6.4 Clearing Properties; Chapter 7: Selecting the Right License for Your Products; 7.1 Introduction; 7.2 Understanding Your Own Product; 7.3 Developing Reasonable Expectations and Goals; 7.4 Finding and Evaluating the Right Properties
Responsibility: Greg Battersby, Danny Simon.

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