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The new business road test : what entrepreneurs and investors should do before launching a lean start-up

Author: John W Mullins
Publisher: Harlow, England : Pearson, 2018.
Edition/Format:   eBook : Document : English : Fifth editionView all editions and formats
Summary:
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP   Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mullins, John
The New Business Road Test : What entrepreneurs and investors should do before launching a lean start-up
Harlow, United Kingdom : Pearson Education Limited,c2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John W Mullins
ISBN: 9781292208411 1292208414 9781292208404 1292208406
OCLC Number: 1018944150
Description: 1 online resource : illustrations
Contents: Part 1. Road test your new business idea --
Our opportunity: why will or won't this work? --
Will the fish bite? --
Is this an attractive market? --
Is this an attractive industry? --
Competitive and economic sustainability: how long can we dance? --
What drives your entrepreneurial or investment dream? --
Can you and your team execute? --
Your connections matter: which matter most? --
Develop your opportunity: put the seven domains to work --
What entrepreneurs and investors should do before pressing "Start" --
Part 2. A toolkit for your road test --
How to learn what you don't know --
Who needs investors? --
Market analysis worksheet --
Industry analysis checklist --
Do-it-yourself marketing research for your new business road test --
Evidence-based forecasting --
Have you got what it takes? --
Getting help with your road test --
Appendix: Research methodology.
Responsibility: John Mullins.

Abstract:

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP   Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.   Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wan.

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