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The new business road test what entrepreneurs and investors should do before launching a lean start-up

Author: John W Mullins
Publisher: Harlow, England London New York Boston San Francisco Toronto Sydney Dubai Singapore Hong Kong Tokyo Seoul Taipei New Delhi Cape Town São Paulo Mexico City Madrid Amsterdam Munich Paris Milan Pearson 2018
Edition/Format:   Print book : English : Fifth editionView all editions and formats
Summary:
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your  Read more...
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Document Type: Book
All Authors / Contributors: John W Mullins
ISBN: 9781292208398 1292208392 9781292208404 1292208406 9781292208411 1292208414
OCLC Number: 1048426323
Notes: Previous edition: 2013
Includes bibliographical references and index
Description: xx, 337 Seiten Illustrationen
Responsibility: John Mullins

Abstract:

My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test

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