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New channels of music distribution : a complete guide to music distribution, music business, promotions, and selling music

Author: C Michael Brae
Publisher: New York, NY : Routledge, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Brae, C. Michael.
New channels of music distribution.
New York ; London : Routledge, 2016
(DLC) 2016008129
(OCoLC)941139963
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: C Michael Brae
ISBN: 9781317300724 1317300726
OCLC Number: 1000155053
Notes: "A Focal Press book"--Cover.
Description: 1 online resource (1 volume) : illustrations
Contents: Machine generated contents note: 1. Music Industry Study and Facts --
Music Lifestyle --
Today's Celebrity Culture --
Mobile Music --
Downloading and Streaming --
Musical Merchandising --
Advertising Is OK --
Evaluating Your Fans, Artists and Overall Brand --
Current Trend Predictions in Today's Music Market --
TV Trends --
Longer Hours --
Airtime Availability --
Coverage --
New Trends/Platforms of Music Video Promotion --
YouTube (the Ultimate Video Promotion Platform) --
YouTube Statistics --
Promotional Strategies of Music Videos --
2. Music Copyright, Publishing and Licensing --
Copyright --
Music Publishing --
What Music Publishers Do --
Performing Rights Organizations --
The Business of Music Licensing --
Music Licensing Company Listing --
3. Manufacturing Processes, Systems, Product Platforms and Music Production --
Manufacturing Processes --
Press on Demand --
Digital Download Cards --
Product Platforms --
Music Video: Pre-and Post-Production. Note continued: Understanding the Entire Production Process --
MVPA --
4. Types of Distributors and Indie Distribution Associations --
Distribution Platforms --
(Major) Independent Distributors --
Independent Distributors --
One-Stop Distributors --
Rack Jobbers --
Exporters --
Digital Distribution --
Independent Distribution Associations --
5. Distribution Processes --
Music Distribution Process --
Returns --
Pricing --
Distribution Payment Terms --
Protect Yourself --
Invoicing --
Request for Return --
Getting Started --
Distributors and Promotion --
Doing Business With a Distributor --
Collection --
6. Distribution Resources --
Catalogs and Databases --
Commercial Radio/College/Internet Tracking Services --
How to Get a UPC Number for Your Product --
ISRC --
7. Alternative Selling and Total Exposure --
Cutouts, Repackaging --
Mail Order --
Placing Ads --
Branding the Music --
Adding Corporate Sponsorship Support --
8. Internet Marketing. Note continued: Managing Your Online Social Reputation --
Online Music Distribution Services --
Email Campaigns --
Blogging --
(New) Online Marketing Tools --
Newsgroups --
Creating Your Own Music Website --
Search Engines and Optimization --
9. Radio --
Break It Down --
The Importance of Radio Airplay --
Industry Trades --
Billboard --
FMQB --
Hits Daily Double --
College Music Journal --
Radio Promo (The New Trend) --
Radio Touring Support --
Promotional Delivery Trends --
Best Time of the Year to Push Radio --
College Radio Promo Campaigns --
Internet Radio --
Satellite Radio --
10. Promotional Campaigns and Planning --
Touring and Booking Agents --
Show Sales --
Fan Clubs --
Mailing Campaign Follow-Ups --
Club Promotion --
Campaign Management --
Advertising --
11.Company Structure --
Understanding the Right Company Structure --
Corporate Advantages --
Advantages and Disadvantages of Sole Proprietorships --
Advantages of a Limited Liability Company (LLC). Note continued: Advantages and Disadvantages of General Partnerships --
Advantages and Disadvantages of S Corporations --
Advantages and Disadvantages of C Corporations --
Advantages and Disadvantages of Nonprofit Corporations --
Obtaining Your Corporation EIN Number --
Dun & Bradstreet --
Build Your Company "Paydex" --
12. Record Label Organization --
Chief Executive Officer --
President --
Legal Department --
Marketing Department --
Marketing Objectives --
Sales and Distribution --
Retail Co-op Advertising --
Alternate Distribution Outlets --
Artist and Repertoire (A & R) --
Promotion --
Online Marketing --
Online Promotion --
Social Networking --
Creative Production --
Manufacturing --
Media Relations --
Publicity Department --
Corporate Sponsorship Department --
Business Affairs Administration --
Artist Development --
Merchandising Department --
Creative Services --
13. International Markets --
International Music Records Popular in Japanese Marketplace. Note continued: Global Consumers Are Buying More Online --
Connected Commerce: Bridging Digital With the In-Store Experience --
Who Is Shopping Online? --
Understanding International Environments --
Conclusion.
Responsibility: C. Michael Brae.

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