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The new email revolution : save time, make money, and write emails people actually want to read!

Author: Robert W Bly
Publisher: New York, NY : Skyhorse Publishing, 2018. ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"A landmark work ... invaluable."--Robert Ringer, #1 New York Times bestselling author.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bly, Robert W.
New Email Revolution : Save Time, Make Money, and Write Emails People Actually Want to Read!
La Vergne : Skyhorse Publishing, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert W Bly
ISBN: 9781510727922 1510727922
OCLC Number: 1034611490
Notes: About the AuthorIndex.
Description: 1 online resource (246 pages)
Contents: Intro; Title Page; Copyright; Dedication; Acknowledgment; Contents; Introduction; Chapter 1. The Science and Mechanics of Sending and Receiving Emails; Chapter 2. CAN SPAM Laws, SPAM Filters, Junk Folders, ISPs, and Other Barriers to Email Deliverability; Chapter 3. Anatomy of an Email Message; Chapter 4. Optimizing the All-Important "From" and Subject Lines; Chapter 5. Rules for Writing Clear, Compelling Emails; Chapter 6. Email Design Options: Text, HTML, Text in an HTML Shell; Chapter 7. Rich Media and Embedded Video; Chapter 8. Hyperlinks, CTAs (Calls to Action), and Landing Pages. Chapter 9. AutorespondersChapter 10. Writing and Publishing an Email Newsletter; Chapter 11. Personal Emails for Every Occasion; Chapter 12. Business Emails for Every Occasion; Chapter 13. Email Marketing that Sells; Chapter 14. The Role of Email in Content Marketing; Chapter 15. Device-Specific Email Design; Chapter 16. Integrating Email into a Multichannel Communications Program; Appendix I: Emoticons and Emojis; Appendix II: Model Marketing Email Messages; Appendix III: Sample E-Newsletters; Appendix IV: Select Email Service Providers; Appendix V: Email Marketing Fundamentals at a Glance.
Responsibility: Robert W. Bly.

Abstract:

"A landmark work ... invaluable."--Robert Ringer, #1 New York Times bestselling author.

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"In this landmark work, Bob Bly once again shows why he is renowned internationally as a master copywriter and Internet marketer. His detailed advice on how to write persuasive emails and get Read more...

 
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