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The New Mad Men

Author: Infobase,; PBS (Firm)
Publisher: [Place of publication not identified] : PBS, New York, N.Y. : Distributed by Infobase, [2014] ©2014 2018.
Series: America By The Numbers with Maria Hinojosa.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. We take  Read more...
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Details

Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Infobase,; PBS (Firm)
OCLC Number: 1059202413
Language Note: Closed-captioned.
Notes: Streaming video file encoded with permission for digital streaming by Infobase on June 01, 2018.
Originally released by PBS, 2014.
Title from distributor's description
Target Audience: 9 - 12, Academic/AP
Description: 1 online resource (1 video file (25 min., 58 sec.)) : sound, color
Contents: Diversity is Good Business (8:29); Multicultural Portrayals in Marketing (3:28); Reaching Millennial Markets (3:37); Visibility and Tolerance (8:36); Credits: The New Mad Men (0:30);
Series Title: America By The Numbers with Maria Hinojosa.
Responsibility: PBS.

Abstract:

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.

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Linked Data


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