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New media for a new China

Author: James Francis Scotton; William A Hachten
Publisher: Chichester ; Malden, MA : Wiley-Blackwell, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system:. Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR);. Considers the position of China's media in the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
New media for a new China.
Chichester ; Malden, MA : Wiley-Blackwell, 2010
(DLC) 2009045871
(OCoLC)435422517
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James Francis Scotton; William A Hachten
ISBN: 9781444319125 1444319124 9781444319118 1444319116 9781405187978 1405187972 9781405187961 1405187964
OCLC Number: 613205867
Description: 1 online resource (x, 244 pages) : illustrations
Contents: New challenges to China's media / William A. Hachten and James F. Scotton --
Development and theory of the media / William A. Hachten --
The impact of new media / James F. Scotton --
Newspapers: changing roles / Guo Ke --
Magazines: an industry in transition / Chen Peiqin --
Radio broadcasting: deregulation and development / Chen Peiqin and Haigui Liu --
Television: entertainment / Anne Cooper-Chen with Yu Leon Liang --
Television: news / Anne Cooper-Chen and James F. Scotton --
Xinhua: the voice of the party / James F. Scotton --
Advertising: wings for the media: Hong Cheng : public relations / Yan Jin --
Film: an industry versus independents / Yong Liu --
English-language media in China / Guo Ke --
Overseas media serve Chinese diaspora / William A. Hachten.
Responsibility: edited by James F. Scotton and William A. Hachten.

Abstract:

New Media for a New China is a timely introduction to the current state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and  Read more...

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