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The new medium of print : material communication in the Internet age

Author: Frank Cost
Publisher: Rochester, NY : RIT, Cary Graphic Arts Press, ©2005.
Series: Printing industry center series, 1.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frank Cost
ISBN: 1933360038 9781933360034
OCLC Number: 60500095
Description: xvi, 256 pages ; 22 cm.
Contents: Content --
Formatting --
The print production input supply chain --
Printing processes --
Print finishing --
Print distribution --
The value of print --
Publishing --
Marketing communications --
Large format and outdoor advertising --
Advertising at the point of purchase --
Printing in the office --
Currency and security documents --
Apparel and decorative products --
Non-graphical applications of print --
A new industry emerges.
Series Title: Printing industry center series, 1.
Responsibility: Frank Cost.
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Frank Cost captures between two covers the essence of printing and information technology at their convergence in the 21st century. Written in clear and concise language, this book is a must-read for Read more...

 
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