The new NDP : moderation, modernization, and political marketing (Book, 2019) []
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The new NDP : moderation, modernization, and political marketing

Author: David McGrane
Publisher: Vancouver ; Toronto : UBC Press, [2019].
Series: Communication, strategy, and politics
Edition/Format:   Print book : EnglishView all editions and formats
"The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Through interviews with operatives, analyses of platforms, and surveys of NDP members, voters, and MPs, David McGrane argues that the  Read more...

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Document Type: Book
All Authors / Contributors: David McGrane
ISBN: 9780774860451 0774860456 9780774860468 0774860464
OCLC Number: 1135202149
Awards: Winner of Donald Smiley Prize, Canadian Political Science Association 2020 (Canada)
Description: xiv, 390 pages : illustrations ; 24 cm.
Contents: Introduction1 Ferment in the Party: The Federal NDP, 2000-032 The Rise of Party Headquarters: Internal Party Organization3 Imposing Discipline and Order: The NDP inside the House of Commons4 Dare to Dream: Campaign Strategies, 2000-155 Continuity and Change: The Ideology and Policies of the NDP6 Stealing Market Share: Electoral Market Segmentation and the NDP, 2000-117 Heartbreak: Voter Behaviour and the 2015 Federal Election8 Which Way Now?Appendix A: List of Semi-Structured InterviewsAppendix B: Canadian Election Studies, 2000-11 and Ipsos-Reid Exit Polls, 2006-11Appendix C: 2015 Canadian Federal Election Panel Survey on Social DemocracyNotes; References; Index
Series Title: Communication, strategy, and politics
Responsibility: David McGrane.


The New NDP traces the tumultuous shift in federal New Democratic Party's ideology and campaigning techniques in the opening decades of the twenty-first century.  Read more...


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In a climate of growing challenges to democratic integrity, understanding ourelectoral system is particularly important. This book's strengths enhance public comprehension, and its gaps open pathways Read more...

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