The new normal : explore the limits of the digital world (Book, 2010) [WorldCat.org]
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The new normal : explore the limits of the digital world

Author: Peter Hinssen
Publisher: Gent, Belgium : Mach Media, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Argues that even though we are about halfway through the digital revolution, digital has already become the "New Normal". Suggests that as consumers both young and old make technology part of everyday life, this will impact on the way companies organise their communications with customers and how they operate in general. "Technology is no longer an enabler. It has become a game changer."
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Details

Document Type: Book
All Authors / Contributors: Peter Hinssen
ISBN: 9789081324250 908132425X
OCLC Number: 1018433079
Description: 202 pages : illustrations ; 24 cm
Contents: Introducing the new normal --
Exploring the limits --
Rules of the new normal --
Customer strategies for the new normal --
Information strategies for the new normal --
Describing organizations in the new normal --
Innovation in the new normal --
Technology strategy for the new normal --
The big picture.
Responsibility: by Peter Hinssen.

Abstract:

Argues that even though we are about halfway through the digital revolution, digital has already become the "New Normal". Suggests that as consumers both young and old make technology part of everyday life, this will impact on the way companies organise their communications with customers and how they operate in general. "Technology is no longer an enabler. It has become a game changer."

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