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The new-product decision

Author: Dale L Flesher; Tonya K Flesher; Gerald U Skelly; National Association of Accountants.; Society of Management Accountants of Canada.
Publisher: New York, NY : National Association of Accountants ; Hamilton, Ont., Canada : Society of Management Accountants of Canada, ©1984.
Series: NAA publication, no. 84150.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From the Foreword: The relative importance of new products varies among industries and among companies in the same industry as well - the latter being largely a reflection of differing organizational structures and management styles ... This study was undertaken to take a close look at the new-product decision process as practiced in the participating companies, to identify (describe) the decisions made in the  Read more...
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Additional Physical Format: Online version:
Flesher, Dale L.
New-product decision.
New York, NY : National Association of Accountants ; Hamilton, Ont., Canada : Society of Management Accountants of Canada, ©1984
(OCoLC)755119596
Document Type: Book
All Authors / Contributors: Dale L Flesher; Tonya K Flesher; Gerald U Skelly; National Association of Accountants.; Society of Management Accountants of Canada.
ISBN: 0866410996 9780866410991 092021245X 9780920212455
OCLC Number: 10658864
Description: vii, 150 pages : illustrations ; 22 cm.
Series Title: NAA publication, no. 84150.
Responsibility: by Dale L. Flesher, Tonya K. Flesher, and Gerald U. Skelly.

Abstract:

From the Foreword: The relative importance of new products varies among industries and among companies in the same industry as well - the latter being largely a reflection of differing organizational structures and management styles ... This study was undertaken to take a close look at the new-product decision process as practiced in the participating companies, to identify (describe) the decisions made in the course of this process, and to analyze the respective information requirements in light of the actual use of the information. The researchers interviewed accounting and marketing personnel at 17 companies in the United States and Canada.

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