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New product development : from initial idea to product management

Author: Marc A Annacchino
Publisher: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Covers the entire process of product development from idea to launch without missing a step!
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Annacchino, Marc A.
New product development.
Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003
(DLC) 2003051881
(OCoLC)52214464
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc A Annacchino
ISBN: 9780080469898 0080469892 9780750677325 0750677325
OCLC Number: 123492398
Description: 1 online resource (xxxii, 567 pages) : illustrations
Contents: Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS.
Responsibility: Marc A. Annacchino.
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Abstract:

A practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It  Read more...

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