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The new social game : sharing economy and digital revolution : into the change of consumers' habit

Author: Davide Pellegrini; Francesca De Canio
Publisher: Milano : Bocconi University Press, [2017] ©2017
Edition/Format:   eBook : Document : English : First editionView all editions and formats
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The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pellegrini, Davide.
New social game.
Milano : Bocconi University Press, [2017]
(OCoLC)988170320
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Davide Pellegrini; Francesca De Canio
ISBN: 9788885486164 8885486169
OCLC Number: 1026492255
Description: 1 online resource
Contents: Intro; Frontespizio; Copyright; Indice; Preface; 1 The new social game: The active role of the consumer in value creation; 1. Once upon a time; 2. The crowdsourcing perspective; 3. Much more than sharing; 4. The ideological debate; 5. The goal of our research; 2 Consumption implies work: Sharing platforms and peer-to-peer communities; 1. Co-planning; 2. Co-production; 3. Co-advertising; 4. Co-selling; 5. Co-logistics; 6. Co-use; 7. Co-post use; 3 â#x80;#x9C;A coke is a cokeâ#x80;#x9D;: The ideological debate; 1. The new perspective; 2. Coincidence; 3. Divergence; 4. Convergence. 4. Customers or citizens: The co-value model: a qualitative analysis1. The Co-value Model; 2. The factors influencing digital behaviour; 3. Methodology: The qualitative analysis; 4. Hypotheses; 5. Overview; 5. The collaborative consumption: BlaBlaCar vs. Airbnb: a quantitative analysis; 1. The collaborative consumption; 2. Car sharing: The BlaBlaCar case; 3. Home-sharing: The Airbnb case; 4. The conceptual model; 5. Determinants of peer-to-peer exchanges; 6. Airbnb and BlaBlaCar; 7. Results; 8. Compared findings; 6. Conclusion; References; Appendix (Methodology). Appendix A â#x80;#x93; Qualitative AnalysisAbout the Authors.
Responsibility: Davide Pellegrini, Francesca De Canio.

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