skip to content
New venture creation : a framework for entrepreneurial start-ups Preview this item
ClosePreview this item
Checking...

New venture creation : a framework for entrepreneurial start-ups

Author: Paul Burns
Publisher: London: Palgrave Macmillan, 2018.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Paul Burns
ISBN: 9781352000504 1352000504
OCLC Number: 1031051271
Notes: Previous edition: 2014.
Description: xliii, 483 pages : illustrations ; 27 cm.
Contents: 1. Research phase. Entrepreneurship. 1. What you bring to entrepreneurship --
Business idea. 2. Finding your business idea --
Industry and markets. 3. Understanding your industry and markets --
2. Business model development phase. Market segments and value propositions. 4. Structuring your business model --
5. Crafting your value proposition and branding --
Marketing plan. 6. Developing your marketing mix --
7. Communicating your value proposition --
8. Scalability and growth --
Operations plan. 9. Legal foundations --
10. Managing operations and risk --
Resources. 11. Managing and leading people --
12. Financial resources --
Financial plan. 13. Preparing and using financial forecasts --
3. Launch phase. Business model and business plan. 14. Preparing, using and validating the business plan.
Responsibility: Paul Burns.

Abstract:

It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1031051271> # New venture creation : a framework for entrepreneurial start-ups
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "1031051271" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/658.11/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1916723678#Topic/new_business_enterprises> ; # New business enterprises
    schema:about <http://experiment.worldcat.org/entity/work/data/1916723678#Topic/success_in_business> ; # Success in business
    schema:about <http://experiment.worldcat.org/entity/work/data/1916723678#Topic/business_planning> ; # Business planning
    schema:about <http://experiment.worldcat.org/entity/work/data/1916723678#Topic/entrepreneurship> ; # Entrepreneurship
    schema:author <http://experiment.worldcat.org/entity/work/data/1916723678#Person/burns_paul_1949> ; # Paul Burns
    schema:bookEdition "Second edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2018" ;
    schema:description "1. Research phase. Entrepreneurship. 1. What you bring to entrepreneurship -- Business idea. 2. Finding your business idea -- Industry and markets. 3. Understanding your industry and markets -- 2. Business model development phase. Market segments and value propositions. 4. Structuring your business model -- 5. Crafting your value proposition and branding -- Marketing plan. 6. Developing your marketing mix -- 7. Communicating your value proposition -- 8. Scalability and growth -- Operations plan. 9. Legal foundations -- 10. Managing operations and risk -- Resources. 11. Managing and leading people -- 12. Financial resources -- Financial plan. 13. Preparing and using financial forecasts -- 3. Launch phase. Business model and business plan. 14. Preparing, using and validating the business plan."@en ;
    schema:description "If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1916723678> ;
    schema:inLanguage "en" ;
    schema:name "New venture creation : a framework for entrepreneurial start-ups"@en ;
    schema:productID "1031051271" ;
    schema:workExample <http://worldcat.org/isbn/9781352000504> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB823139> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1031051271> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1916723678#Person/burns_paul_1949> # Paul Burns
    a schema:Person ;
    schema:birthDate "1949" ;
    schema:familyName "Burns" ;
    schema:givenName "Paul" ;
    schema:name "Paul Burns" ;
    .

<http://experiment.worldcat.org/entity/work/data/1916723678#Topic/business_planning> # Business planning
    a schema:Intangible ;
    schema:name "Business planning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1916723678#Topic/new_business_enterprises> # New business enterprises
    a schema:Intangible ;
    schema:name "New business enterprises"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1916723678#Topic/success_in_business> # Success in business
    a schema:Intangible ;
    schema:name "Success in business"@en ;
    .

<http://worldcat.org/isbn/9781352000504>
    a schema:ProductModel ;
    schema:isbn "1352000504" ;
    schema:isbn "9781352000504" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.