New Venture Creation : A Framework for Entrepreneurial Start-ups (eBook, 2018) [WorldCat.org]
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New Venture Creation : A Framework for Entrepreneurial Start-ups

Author: Paul Burns
Publisher: London : Bloomsbury Academic, 2018.
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Burns
ISBN: 9781350304833 1350304832
OCLC Number: 1287761223
Notes: I. RESEARCH PHASE Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your industry and markets II. BUSINESS MODEL DEVELOPMENT PHASE Market segments and value propositions 4. Structuring your business model 5. Crafting your value proposition and branding Marketing plan 6. Developing your marketing mix 7. Communicating your value proposition 8. Scalability and growth Operations plan 9. Legal foundations 10. Managing operations and risk Resources 11. Managing and leading people 12. Financial resources Financial plan 13. Preparing and using financial forecasts III. LAUNCH AND VALIDATION PHASE Business model and business plan 14. Preparing, using and validating the business plan.
Description: 1 online resource (484 pages)
Responsibility: Paul Burns.

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