New venture creation : an innovator's guide to entrepreneurship (Book, 2014) []
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New venture creation : an innovator's guide to entrepreneurship

Author: Marc H Meyer; Frederick G Crane
Publisher: Los Angeles, Calif. : Sage, 2014.
Edition/Format:   Print book : English : 2. edView all editions and formats

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marc H Meyer; Frederick G Crane
ISBN: 9781452257211 1452257213
OCLC Number: 835522057
Description: XXIII, 412 Seiten : Illustrationen, Diagramme
Contents: I. DEFINING THE VENTURE1. Defining Your Industry Focus and the Type of Business You Want to Start2. Defining the Target Customer: Users and Buyers3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind4. Defining Solutions for Customers: Developing a Product Line and Services Strategy5. Defining the Business Model for a Venture6. Positioning and Branding a Venture in the Marketplace7. A Reality Check on the Venture Concept and the Business ModelII. WRITING THE BUSINESS PLAN AND MAKING THE PITCH8. Financial Sources for Startups and Corporate Ventures9. Projecting the Financial Performance and Requirements for the Venture10. Organizing the Venture Team11. Writing the Business Plan!12. Making the PitchCases
Responsibility: Marc H. Meyer ; Frederick G. Crane.
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