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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1128886028 Title: News, business and public information : advertisements and announcements in Dutch and Flemish newspapers, 1620-1675 Author: Arthur der Weduwen; Andrew Pettegree Publisher: Leiden ; Boston : Brill, [2020] ISBN/ISSN: 9789004420823 9004420827 OCLC:1128886028

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News, business and public information : advertisements and announcements in Dutch and Flemish newspapers, 1620-1675

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News, business and public information : advertisements and announcements in Dutch and Flemish newspapers, 1620-1675

Author:	Arthur der Weduwen; Andrew Pettegree
Publisher:	Leiden ; Boston : Brill, [2020]
Series:	Library of the written word, 78.; Library of the written word., Handpress world ;, v. 60.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Advertising, Newspaper -- Benelux countries -- History -- 17th century. Dutch newspapers -- History -- 17th century. Flemish newspapers -- History -- 17th century. View all subjects
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Details

Genre/Form:	History
Additional Physical Format:	Online version: News, business and public information Leiden ; Boston : Brill, [2020] (DLC) 2019051630
Document Type:	Book
All Authors / Contributors:	Arthur der Weduwen; Andrew Pettegree Find more information about:
ISBN:	9789004420823 9004420827
OCLC Number:	1128886028
Description:	ix, 667 pages : illustrations (some color) ; 30cm.
Series Title:	Library of the written word, 78.; Library of the written word., Handpress world ;, v. 60.
Responsibility:	by Arthur der Weduwen, Andrew Pettegree.

Abstract:

"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age"--

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