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The news media : what makes them tick?

Author: John L Hulteng
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1979.
Series: Prentice-Hall perspectives in mass communication series.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Hulteng, John L., 1921-
News media.
Englewood Cliffs, N.J. : Prentice-Hall, 1979
(OCoLC)654323071
Document Type: Book
All Authors / Contributors: John L Hulteng
ISBN: 0136210945 9780136210948 0136210864 9780136210863
OCLC Number: 4135175
Description: ix, 166 pages ; 23 cm.
Contents: Section 1: The media and the bottom line --
A sine qua non --
Media and advertisers --
The role of ownership --
Section 2: Newspeople and news sources --
Tugs and tensions within --
The biggest beat: government --
Other sources, other problems --
Section 3: The media and their consumers --
What media consumers need and want --
How well are media consumers served? --
Media-consumer interaction --
Section 4: The media and accountability --
Conclusion.
Series Title: Prentice-Hall perspectives in mass communication series.
Responsibility: John L. Hulteng.

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