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The next big thing : spotting and forecasting consumer trends for profit

Author: William Higham
Publisher: London ; Philadelphia : Kogan Page Ltd., 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Higham, William.
Next big thing.
London ; Philadelphia : Kogan Page Limited, 2009
(DLC) 2009017056
(OCoLC)318875105
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Higham
ISBN: 9780749458430 0749458437
OCLC Number: 496123165
Description: 1 online resource (ix, 261 pages) : illustrations
Contents: The importance of trends --
The relevance of trends --
The impact of trends --
The benefit of trends --
The three is --
Preparation --
In-house insights : creating the right environment for trend analysis --
Outsourcing insights --
How trends start --
Trend typologies --
Where trends occur --
Trends versus fads --
What to look for --
Statistical data --
Observational data --
Media monitoring --
How trends spread --
Active trend drivers --
Passive trend drivers --
Predicting trends --
Convincing the company --
Determining strategy --
What's in it for me? --
Theory into practice.
Responsibility: William Higham.

Abstract:

The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive  Read more...

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"The book provides straightforward practical advice on how to deal with... situations promptly with minimum fuss or discomfort to all concerned. A really helpful handbook for these troubled times." Read more...

 
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