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Nicely said : writing for the web with style and purpose

Author: Nicole Fenton; Kate Kiefer Lee
Publisher: [San Francisco, CA] : Peachpit Press, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project  Read more...
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Document Type: Book
All Authors / Contributors: Nicole Fenton; Kate Kiefer Lee
ISBN: 9780321988195 0321988191
OCLC Number: 863195821
Description: viii, 184 pages : illustrations ; 23 cm
Contents: Style matters --
What writers do --
Get your bearings --
Make a plan --
Writing basics --
FInd your voice --
Watch your tone --
Build a community --
Sell it without selling out --
Touchy subjects --
Make it flow --
The revision process --
Style guides.
Other Titles: Writing for the web with style and purpose
Responsibility: Nicole Fenton and Kate Kiefer Lee.

Abstract:

"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

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