skip to content
Nielsen datasets : transforming academic research in marketing Preview this item
ClosePreview this item
Checking...

Nielsen datasets : transforming academic research in marketing

Author: Kilts Center for Marketing,
Publisher: [Chicago, Illinois] : Kilts Center for Marketing
Edition/Format:   Computer file : Document : Numeric data   Continually Updated Resource : English
Summary:
The Consumer Panel Data include information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data include purchases from all Nielsen-tracked categories, including food, nonfood grocery items, health and beauty aids, and select general merchandise. The data represent approximately 40,000 - 60,000 US households that continually provide information about  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Databases
Statistics
Statistics Databases
Material Type: Document, Numeric data, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Kilts Center for Marketing,
OCLC Number: 932341392
Description: 1 online resource.
Other Titles: Kilts Marketing Data Center
Responsibility: Kilts Center for Marketing.

Abstract:

The Consumer Panel Data include information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data include purchases from all Nielsen-tracked categories, including food, nonfood grocery items, health and beauty aids, and select general merchandise. The data represent approximately 40,000 - 60,000 US households that continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases. The Retail Scanner Data consist of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 35,000 grocery, drug, mass merchandiser, and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, nonfood grocery items, health and beauty aids, and select general merchandise.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/932341392> # Nielsen datasets : transforming academic research in marketing
    a schema:CreativeWork, bgn:ComputerFile, schema:MediaObject ;
    library:oclcnum "932341392" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    rdfs:comment "Unknown 'gen' value: ndt" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2837983558#Place/united_states> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/2837983558#Topic/consumption_economics> ; # Consumption (Economics)
    schema:about <http://experiment.worldcat.org/entity/work/data/2837983558#Topic/consumption_economics_united_states> ; # Consumption (Economics)--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/2837983558#Topic/market_surveys_united_states> ; # Market surveys--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/2837983558#Topic/market_surveys> ; # Market surveys
    schema:alternateName "Kilts Marketing Data Center" ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/2837983558#Organization/kilts_center_for_marketing> ; # Kilts Center for Marketing,
    schema:datePublished "20uu/9999" ;
    schema:description "The Consumer Panel Data include information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data include purchases from all Nielsen-tracked categories, including food, nonfood grocery items, health and beauty aids, and select general merchandise. The data represent approximately 40,000 - 60,000 US households that continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases. The Retail Scanner Data consist of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 35,000 grocery, drug, mass merchandiser, and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, nonfood grocery items, health and beauty aids, and select general merchandise."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2837983558> ;
    schema:genre "Databases"@en ;
    schema:genre "Statistics"@en ;
    schema:inLanguage "en" ;
    schema:name "Nielsen datasets : transforming academic research in marketing"@en ;
    schema:productID "932341392" ;
    schema:url <https://kiltsnielsen.chicagobooth.edu/ApplyWebApp/ApplyAppAccessPage.aspx> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/932341392> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2837983558#Organization/kilts_center_for_marketing> # Kilts Center for Marketing,
    a schema:Organization ;
    schema:name "Kilts Center for Marketing," ;
    .

<http://experiment.worldcat.org/entity/work/data/2837983558#Place/united_states> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://experiment.worldcat.org/entity/work/data/2837983558#Topic/consumption_economics> # Consumption (Economics)
    a schema:Intangible ;
    schema:name "Consumption (Economics)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2837983558#Topic/consumption_economics_united_states> # Consumption (Economics)--United States
    a schema:Intangible ;
    schema:name "Consumption (Economics)--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2837983558#Topic/market_surveys_united_states> # Market surveys--United States
    a schema:Intangible ;
    schema:name "Market surveys--United States"@en ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.