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Document Type: Book
All Authors / Contributors: Naomi Klein
ISBN: 0312421435 9780312421434
OCLC Number: 1038568955
Notes: Includes afterword (p. 447-458) dated 2002.
Description: xxiii, 502 pages : illustrations ; 24 cm
Contents: Introduction: a web of brands --
New branded world --
The brand expands: how the logo grabbed center stage --
Alt. Everything: the youth market and the marketing of cool --
The branding of learning: ads in schools and universities --
Patriarchy gets funky: the triumph of identity marketing --
Brand bombing: franchises in the new age of the superbrand --
Mergers and synergy: the creation of commercial utopias --
Corporate censorship: barricading the branded village --
The discarded factory: degraded production in the Age of the Superbrand --
Threats and temps: from working for nothing to "free agent nation" --
Breeding disloyalty: what goes around, comes around --
Culture jamming: ads under attack --
Reclaim the streets --
Bad mood rising: the new anticorporate activism --
The brand boomerang: the tactics of brand-based campaigns --
The tale of three logos: The swoosh, the shell and the arches --
Local foreign policy: students and communities join the fray --
Beyond the brand: the limits of brand-based politics --
Conclusion. Consumerism versus citizenship: the fight for the global common --
Afterword. Two years on the streets: moving through the symbols.
Other Titles: No space, no choice, no jobs
Responsibility: Naomi Klein.

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