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No shortcuts : rare insights from 15 successful start-up founders

Author: Nistha Tripathi
Publisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : Sage Publications Inc, 2018. ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Discovers the art behind building a successful startup through in-depth interviews of 15 exemplary founders that bring out the lesser known details of what worked and what did not.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Tripathi, Nistha.
No shortcuts.
Thousand Oaks : SAGE Publications India Pvt Ltd, [2018]
(DLC) 2018033750
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nistha Tripathi
ISBN: 9789352808281 9352808282 9789352808274 9352808274
OCLC Number: 1047576506
Description: 1 online resource (xxiv, 279 pages)
Contents: Foreword / by Rehan Yar Khan --
Introduction --
Part 1: Ideation, validation and pivoting --
Girish Mathrubootham : freshworks --
Nithin Kamath : Zerodha --
Paras Chopra : visual website optimizer (Wingify) --
Nikhil Rasiwasia : Fashiate --
Part 2: Traction and virality --
Gaurav Munjal, Roman Saini and Hemesh Singh : Unacademy --
Prasanna Sankar : LikeALittle --
Nandini and Ankit Maheshwari : Instablogs --
Part 3: Business model and fundraising --
Tarun Mehta: Ather Energy --
Amit Ranjan: SlideShare --
Ankit Gupta: Pulse --
Ankur Singla: Akosha --
Part 4: Sales and marketing --
Varun Aggarwal: Aspiring Minds --
Deepak Syal and Chakshu Kalra: GreyB --
Part 5: People, operations and customer service --
Jaydeep Barman: Faasos --
Sameer Guglani: Madhouse --
About the author.
Responsibility: Nistha Tripathi.

Abstract:

Discovers the art behind building a successful startup through in-depth interviews of 15 exemplary founders that bring out the lesser known details of what worked and what did not.  Read more...

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"A top shelf book for any Indian entrepreneur and dreamer..." -- The Pioneer Entrepreneurship can be a lonely journey, and while every entrepreneur learns valuable lessons each day, not everyone's Read more...

 
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