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Nonprofit marketing. Vol. 1 : the evolution of nonprofit marketing

Author: Elizabeth Parsons; Pauline Maclaran; Mark Tadajewski
Publisher: London : SAGE, 2008
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Addresses both the historical and conceptual development of the field of nonprofit marketing. This book equips academics and practitioners to participate in and steer the key and contemporary debates.  Read more...

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Document Type: Book
All Authors / Contributors: Elizabeth Parsons; Pauline Maclaran; Mark Tadajewski
ISBN: 9781847873590 1847873596
OCLC Number: 929093859
Description: xxxvi, 329 s., illustrations 3 bind
Contents: Vol. 1. The evolution of nonprofit marketing xxxvi, 329 s., ill.
Responsibility: edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski

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