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Nonprofit marketing

Author: Liz Parsons; Pauline Maclaran; Mark Tadajewski
Publisher: Los Angels, Calif. : SAGE, 2008.
Series: SAGE library of marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Addresses both the historical and conceptual development of the field of nonprofit marketing. This book equips academics and practitioners to participate in and steer the key and contemporary debates.  Read more...

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Document Type: Book
All Authors / Contributors: Liz Parsons; Pauline Maclaran; Mark Tadajewski
ISBN: 9781847873590 1847873596
OCLC Number: 276123055
Description: 3 volumes : illustrations ; 25 cm.
Contents: Volume I: The Evolution of Nonprofit Marketing --
The Broadening of the Marketing Domain --
Broadening the concept of marketing / P. Kotler and S.J. Levy ; Broadening the concept of marketing --
too far / D.J. Luck ; Marketing in nonprofit organizations / B.P. Shapiro ; The marketing of non-profit making organisations: A preliminary report / D. Ford ; The social disorder of the broadened concept of marketing / G.R. Laczniak and D.A. Michie ; Toward a broader concept of marketing's role in social order / S.J. Levy and P. Kotler ; The nonprofit mission and its financing: Growing links between nonprofits and the rest of the economy / B.A. Weisbrod --
Rethinking Core Concepts --
A generic concept of marketing / P. Kotler ; Marketing as exchange: A theory of transactions in the marketplace / R.P. Bagozzi ; Exchange: A conceptualization / E.H. Shaw and D.F. Dixon ; Intersector transfer of marketing knowledge / A.R. Andreasen ; Nonprofit marketing: The key to marketing's 'mid-life crisis'? / P. Clarke and P. Mount ; The relationship between resource dependence and market orientation: The specific case of non-profit organisations / I.M. Macedo and J.C. Pinho --
Developments in Practice --
Marketing mix decision rules for nonprofit organizations / C.B. Weinberg ; Marketing planning in the public and non-profit sectors / L. Cousins ; Do not-for-profits value their customers and their needs? / I. Bruce ; Operationalizing the marketing concept in the nonprofit sector / A. Sargeant, S. Foreman and M.-N. Liao ; Relationship marketing in the not-for-profit sector: An extension and application of the comitment-trust theory / K. MacMillan [and others] ; Market orientations in the nonprofit and voluntary sector: A meta-analysis of their relationships with organizational performance / A. Shoham [and others] --
Volume II: Nonprofit Marketing: Sector Applications --
Social Marketing --
Social marketing: An approach to planned social change / P. Kotler and G. Zaltman ; Social marketing: What makes it different? / F.E. Webster ; Identification and classification problems associated with evaluating social marketing efforts / P.J. Hensel and A.J. Dubinsky ; Social marketing: Its definition and domain / A.R. Andreason ; What is and what is not social marketing: The challenge of reviewing the evidence / L. McDermott, M. Stead and G. Hastings --
Public Sector Marketing --
Serving public needs through nonprofit organizations: Alternatives to government intervention / J. Hochban ; Publ sector marketing is different / C.W. Lamb ; Public policy marketing: Marketing exchange in the public sector / H. Buurma ; Marketing in the public sector: Towards a typology of public services / A. Laing ; Restoring public legitimacy to the nonprofit sector: A survey experiment using descriptions of nonprofit ownership / M. Schlesinger, S. Mitchell and B. Gray --
Arts Marketing --
Marketing in the fine and performing arts: What has marketing don for the arts lately? / E.G. Thomas and B.D. Cutler ; Crisis in the arts: The marketing response / J. Scheff and P. Kotler ; Applying the marketing concept to cultural organisations: An empirical study of the relationship between market orientation and performance / B. Gainer and P. Padanyi ; Enterpreneurship and leadership in marketing the arts / F. Colbert --
Political Marketing --
The marketing of political candidates / A. Shama ; Marketing the political product / D.M. Reid ; Political marketing: Structure and process / P. Butler and N. Collins ; Political marketing --
Vive la différence! / A. Lock and P. Harris ; Theory and concept development in political marketing: Issues and an agenda / S.C. Henneberg and N.J. O'Shaughnessy --
Charity Marketing --
Charitable giving by individuals: A study of attitudes and practice / A. Radley and M. Kennedy ; Market orientation among small to medium sized UK charitable organisations: Implications for fund-raising performance / R. Bennett ; Brand orientaton in the charity sector: A framework for discussion and research / P. Hankinson ; Charity retail: Past, present and future / E. Parsons --
Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing --
Developing Corporate-Nonprofit Relations --
The historical development of business philanthropy: Social responsibility in the new corporate economy / M. Marinetto ; Corporate social responsibility and cause-related marketing: An overview / P.S. Brønn and A.B. Vrioni ; The effect of corporate social responsibility on customer donations to corporate-supported nonprofits / D.R. Lichtenstein, M.E. Drumwright and B.M. Braig ; Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy / P.R. Varadarajan and A. Menon ; Cause-related marketing: Ethics and the ecstatic / W. Smith and M. Higgins ; Nonprofit and for-profit partnerships: Rationale and challenges of cross-sector contracting / K.M. O'Regan and S.M. Oster --
Nonprofit Marketing in the Network Economy --
Reaching beyond the family: New nongovernmental organization alliances for global poverty alleviation and emergency response / M. Lindenberg ; The impact of NGO network conflict on the corporate social responsibility strategies of multinational corporations / D.H. Schepers ; The changing role of nonprofits in the network economy / D. Te'eni and D.R. Young ; Information and communication technologies: Reshaping voluntry organizations? / E. Burt and J.A. Taylor ; Strategic internet and e-commerce applications for local nonprofit organizations / R. Gomes and P.A. Knowles --
Nonprofit Marketing in Developing and Transitional Economies ---
Incorporating the dominant social paradigm into government technology transfer programs / W.E. Kilbourne ; A macromarketing perspective on social marketing: The case of family planning in Idia / R.R. Dholakia ; Social marketing: An approach to third-world development / C.P. Duhaime, R. McTavish and C.A. Ross ; The discreet charm of the nonprofit form: Service professionals and nonprofit organizations (Poland 1989-1993) / S.W. Sokolowski ; Marketing and non-profit organizations in the Czech Republic / M. Bulla and D. Starr-Glass ; When marketing really matters: The survival of a Russian post-graduate institute / D.R. Decker and Y.A. Sokurienko --
Fostering Social Change: Ethics and Debates --
The nonprofit sector: Radical potential? / C. Gunn ; Social marketing: Its ethical dimensions / G.R. Laczniak, R.F. Lusch and P.E. Murphy ; Ethical challenges of social marketing / G.G. Brenkert ; Alliances and ethics in social marketing / A.R. Andreasen and M.E. Drumwright ; The critical contribution of social marketing: Theory and application / G. Hastings and M. Saren.
Series Title: SAGE library of marketing.
Responsibility: edited by Liz Parsons, Pauline Maclaran and Mark Tadajewski.

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