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The Nordic wave in place branding : poetics, practices, politics

Author: Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy; Edward Elgar Publishing,
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy; Edward Elgar Publishing,
ISBN: 1788974328 9781788974325
OCLC Number: 1129109448
Description: 1 online resource
Contents: Foreword: Towards a Nordic manifesto / by Britt Kramvig --
Preface --
1: The Nordic wave in place branding: Moving back and forth in time and space / Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy --
Part I: Poetics of Nordicity --
2: Reinvention through Nordicness: Values, traditions, and terroir / Lars Pynt Andersen, Frank Lindberg and Jacob Östberg --
3: A Nordic perspective on supranational place branding / Jörgen Eksell and Alicia Fjällhed --
4: Sparking the Nordic music brand / Jessica Edlom --
5: Size matters! Insights from the municipalities of Gothenburg and Sorsele / Sara Brorström, Sarah Degerhammar and Kristina Tamm Hallström --
6: Nordic, Scandinavia or Schondia? A commentary on Nordic brand constructions / Andrea Lucarelli --
Part II: Nordic place-making practices --
7: Building the slow adventure brand in the northern periphery / Daniel Laven, Tatiana Chekalina, Matthias Fuchs, Lusine Margaryan, Peter Varley and Steve Taylor --
8: Nordic landscapes in collaborative place-making interventions 91 Anne Marit Waade, Jens Christian Pasgaard, Mathias Meldgaard and Tom Nielsen --
9: Translocal communities and their implications for place branding / Rikke Brandt Broegaard, Karin Topsø Larsen and Lene Havtorn Larsen --
10 the prison: From liability to asset in branding of the danish city horsens / Ole Have Jørgensen --
11: Branding s.mi tourism: Practices of indigenous participation and place-making / Susanna Heldt Cassel --
12: Tactical ruralism: A commentary on Nordic place-making practices / Szilvia Gyimóthy --
Part III: Politics of disruptive Nordic place branding --
13: Branding on the nordic margins: Greenland brand configurations / Carina Ren, Ulrik Pram Gad and Lill Rastad Bjørst --
14: Gastro Scandinavism: The branding of new Nordic cuisine as a discursive space for forging new identities / Kim Simonsen --
15: Appropriation of the Nordic brand in the Estonian political discourse 1997-2017: Consistencies and contestations / Piia Tammpuu, Külliki Seppel and Kadri Simm --
16: Phantasmal brand Sweden and make-believe in political speech / Mikael Andéhn --
17: Nordic place branding from an indigenous perspective / Anne Heith --
18: Market-mediated feminism and the Nordic: A commentary on the political dimension of place branding / PART IV CONCLUSION --
The Nordic wave of place branding: A manifesto / Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy --
Afterword: Riding the Nordic wave in place branding --
or does the Nordic exist and will it travel? / by Mihalis Kavaratzis --
Index.
Responsibility: edited by Cecilia Cassinger (Senior Lecturer, Lund University), Andrea Lucarelli (Senior Lecturer, Stockholm University, Sweden), Szilvia Gyimóthy (Associate Professor, Copenhagen Business School, Denmark).

Abstract:

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices.  Read more...

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'Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, Read more...

 
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