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Nostalgie als Chance für die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren können Preview this item
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Nostalgie als Chance für die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren können

Author: Stefanie Jensen; Martin Ohlwein
Publisher: Wiesbaden Springer Fachmedien Wiesbaden Wiesbaden Springer Gabler 2020
Series: essentials
Edition/Format:   Computer file : German : 1st ed. 2020
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Additional Physical Format: Erscheint auch als:
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stefanie Jensen; Martin Ohlwein
ISBN: 9783658280635 3658280638
OCLC Number: 1126566859
Description: 1 Online-Ressource (X, 43 S. 2 Abb).
Series Title: essentials
Responsibility: von Stefanie Jensen, Martin Ohlwein.

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