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Now you see it and other essays on design

Author: Michael Bierut
Publisher: New York : Princeton Architectural Press, [2018] ©2018
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture;  Read more...
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Document Type: Book
All Authors / Contributors: Michael Bierut
ISBN: 9781616896249 1616896248
OCLC Number: 1013875655
Description: 240 pages : illustrations ; 24 cm
Contents: Preface --
From drawing board to desktop --
Learning to draw with Jon Gnagy --
This is my process --
Donal McLaughlin's Little Button --
New house --
The figure/ground relationship --
What's that crashing sound, or Eisenman in Cincinnati --
Cheap music and commercial art --
Style: An inventory --
Thirteen ways of looking at typeface --
Invasion of the neutered sprites --
Fear of color --
Flat, simple, and funny: The world of Charley Harper --
The it factor --
Helmut Krone, Period. --
Pitch perfect --
Jerry Della Femina and the cult of advertising personality --
The four lessons of Lou Dorfsman --
That elusive silver bullet --
Would it kill you to smile? --
You're so intelligent --
There is no why --
The graphic glass ceiling --
What Lella knew --
Speech, speech --
Vinyl fetish --
Now you see it --
I love the '80s --
Battle hymn of the tiger mentor, or why modernist designers are superior --
Will the real Ernst Bettler please stand up? --
Our little secret --
Alan Fletcher: Living by design --
Fitting --
The faux ball game --
The smartest logo in the room --
Everything I know about design I learned from the Sopranos --
When in Helvetica --
Designing through a recession --
When design gets in the way --
How to be ugly --
Five ways to design for a cause --
Designing Obama --
Graphic design criticism as a spectator sport --
Spoiler alert! or happy Father's Day --
My handicap --
Positively Michael Patrick Cronan --
The poster that launched a movement (or not) --
The typeface of truth --
Seven things designers can learn from stand-up comics --
As long as it's fun --
Not diving but swimming --
The School of Massimo --
I'm with her --
Interview with Peter Merholz.
Other Titles: Essays.
Responsibility: Michael Bierut.

Abstract:

Michael Bierut is a leading figure in design criticism-his writing fresh, humorous, keenly analytical, his voice unmistakeable-as well as a partner at the legendary design firm Pentagram.  Read more...

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"Covering everything from design history, practice and process to baseball, pop culture and design hoaxes - as well as celebrating leading design figures like Alan Fletcher, Massimo Vignelli and more Read more...

 
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