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Nudge : improving decisions about health, wealth, and happiness

Author: Richard H Thaler; Cass R Sunstein
Publisher: New York : Penguin Books, 2009. ©2008
Edition/Format:   Print book : English : Revised and expanded editionView all editions and formats
Summary:
"Nudge is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice  Read more...
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Document Type: Book
All Authors / Contributors: Richard H Thaler; Cass R Sunstein
ISBN: 9780143115267 014311526X 9780300122237 0300122233 9780141040011 0141040017
OCLC Number: 310424265
Awards: Runner-up for IndieFab awards (Business/Economics) 2008
Description: viii, 312 pages : illustrations ; 22 cm
Contents: Part I. Humans and econs : Biases and blunders --
Resisting temptation --
Following the herd --
When do we need a nudge? --
Choice architecture --
Part II. Money : Save more tomorrow --
Naïve investing --
Credit markets --
Privatizing social security: smorgasbord style --
Part III. Health : Prescription drugs: Part D for daunting --
How to increase organ donations --
Saving the planet --
Part IV. Freedom : Improving school choices --
Should patients be forced to buy lottery tickets? --
Privatizing marriage --
Part V. Extensions and objections : A dozen nudges --
Objections --
The real third way --
Bonus chapter: twenty more nudges --
Postscript : November 2008.
Responsibility: Richard H. Thaler, Cass R. Sunstein.

Abstract:

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

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"[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to climate maintenance. The authors of Nudge . . . agree with economists who'd like to Read more...

 
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