Ogilvy on advertising (Book, 1983) [WorldCat.org]
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Ogilvy on advertising

Author: David Ogilvy
Publisher: London : Orbis Publishing Ltd., 1983.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
“An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years”--Publisher's description.
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Document Type: Book
All Authors / Contributors: David Ogilvy
ISBN: 0856135259 9780856135255
OCLC Number: 60105020
Description: 224 pages : illustrations (some color) 26 cm
Contents: Overture --
How to produce advertising that sells --
Jobs in advertising - and how to get them --
How to run an advertising agency --
How to get clients --
Open letter to a client in search of an agency --
Wanted: a renaissance in print advertising --
How to make TC commercials that sell --
Advertising corporations --
How to advertise foreign travel --
The secrets of success in business-to-business advertising --
Direct mail, my first love and secret weapon --
Advertising for good causes --
Competing with Procter & Gamble --
Miracles of research --
What little I know about marketing --
Is America still top nation --
Lasker, Resor, Rubicam, Burnett, Hopkins and Bernback --
What's wrong with advertising? --
I predict 13 changes.
Responsibility: David Ogilvy.

Abstract:

“An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years”--Publisher's description.

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