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Okhai-centre for empowerment : refashioning the lives of rural women

Author: Sanjay Verma; Shubhi Thakuria
Publisher: London : Indian Institute of Management, Ahmedabad, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In 2002, Tata Chemicals Society for Rural Development (TCSRD) started a handicraft development project in Okhamandal, a region in the western part of the Gujarat state of India, with an objective to provide an additional source of income to its women. Self Help Groups (SHGs) were formed in the villages of Okhamandal, and the members of these groups produced handicrafts like mirror work, patchwork and embroidery.  Read more...
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sanjay Verma; Shubhi Thakuria
ISBN: 9781526442024 1526442027
OCLC Number: 1023530042
Notes: Originally published in Verma, S., & Thakuria, S. (2017). Okhai-Centre for Empowerment: Refashioning the lives of Rural Women. MAR0490. Indian Institute of Management, Ahmedabad.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Sanjay Verma, Shubhi Thakuria.

Abstract:

In 2002, Tata Chemicals Society for Rural Development (TCSRD) started a handicraft development project in Okhamandal, a region in the western part of the Gujarat state of India, with an objective to provide an additional source of income to its women. Self Help Groups (SHGs) were formed in the villages of Okhamandal, and the members of these groups produced handicrafts like mirror work, patchwork and embroidery. Over the 13 years of its existence, Okhai has grown into an empowering brand, with over 450 women benefiting from this program currently. They earn a monthly income in the range of INR 500-5,000 depending on the time spent working. The initiative has made a huge difference to the lives of rural women. It has not only helped them to become wage earners but also spread awareness about the traditional crafts of the region. Taking this programme to the national level, TCSRD is now promoting it as a new organisation: Okhai - Centre for Empowerment.

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