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Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand

Author: Michael Payne
Publisher: Westport, Conn. : Praeger Publishers, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Higher, faster, stronger ... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Payne, Michael, 1958-
Olympic turnaround.
Westport, Conn. : Praeger Publishers, 2006
(DLC) 2005032679
(OCoLC)62330676
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Payne
ISBN: 9780313080494 0313080496
OCLC Number: 232301615
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Awards: Winner of CHOICE Outstanding Academic Titles, 2006 0 (United States)
Description: 1 online resource (xix, 332 pages, [12] pages of plates) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Rings side seat --
Scorpion wars --
Shock and awe --
The shoemaker's vision --
Beyond a brand --
Beating the ambushers --
Operation perfect hosts --
Making IT happen --
To the brink and back --
Coming home --
The future of the rings --
Appendix: The rings and the small screen.
Responsibility: Michael Payne ; foreword by Sir Martin Sorrell.

Abstract:

By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back  Read more...

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"Chock-full of backstage Olympic lore, this is the book to read if you'd like a business angle on the decisions of the International Olympic Committee. The source is not entirely objective. Author Read more...

 
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