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Omnichannel retail : how to build winning stores in a digital world

Author: Tim Mason; Miya Knights
Publisher: London : Kogan Page Ltd, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.
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Genre/Form: Electronic books
Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tim Mason; Miya Knights
ISBN: 9780749484477 0749484470
OCLC Number: 1090800321
Description: 1 online resource.
Contents: <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter --
00: Introduction;</li><li>Chapter --
01: The digital imperative;</li><li>Chapter --
02: Analogue learnings;</li><li>Chapter --
03: Loyalty is dead;</li><li>Chapter --
04: Your location in the physical world;</li><li>Chapter --
05: The digitally augmented store;</li><li>Chapter --
06: Mobile makeover;</li><li>Chapter --
07: Data-based retailing;</li><li>Chapter --
08: Performance marketing;</li><li>Chapter --
09: The importance of e-commerce;</li><li>Chapter --
10: New media, new content;</li><li>Chapter --
11: Lessons learned;</li><li>Chapter --
12: Index</li></ul></li></ul>
Responsibility: Tim Mason with Miya Knights.

Abstract:

Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.  Read more...

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"People's lives are getting more complex, not less, and they are looking for retailers who understand their lives and help to simplify them. Tim Mason has been on this journey his entire professional Read more...

 
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