On becoming a consumer : the development of consumer behavior patterns in childhood (eBook, 2007) [WorldCat.org]
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On becoming a consumer : the development of consumer behavior patterns in childhood
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On becoming a consumer : the development of consumer behavior patterns in childhood

Author: James U McNeal
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McNeal, James U.
On becoming a consumer.
Amsterdam ; Boston : Butterworth-Heinemann, ©2007
(DLC) 2006038018
(OCoLC)76481459
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James U McNeal
ISBN: 9780750683357 075068335X 9780080469737 0080469736 9781136375613 1136375619 9781136375569 1136375562 9781136375606 1136375600
OCLC Number: 474952054
Description: 1 online resource (xix, 408 pages) : illustrations
Contents: ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal --
PART I. INTRODUCTION --
CHAPTER 1 On Becoming a Consumer --
Vignette: Yulan Wang Becomes a Fast Food Consumer --
Introduction --
What Is Consumer Behavior and Who Is a Consumer --
Independent and Dependent Consumer Behavior --
Why Dwell on the Development of Consumer Behavior Patterns in Childhood --
Consumer Behavior Is 24-7-360 --
What Is Mean by Consumer Development --
In the Rest of the Book --
PART II ENVIRONMENT --
CHAPTER 2 Physical Environment of Consumer Development --
Vignette: Tony?s Photo of His Favorite Place and Favorite Things --
Two Environments: Physical vs. Social --
The Contents of the Physical Environment: Objects, Objects, Objects --
The Nature of the Physical Environment --
Origins of the Physical Environment --
Discussion --
CHAPTER 3 Social Environment of Consumer Development --
Vignette: Two-year-old Howie?s Favorite Brand --
Children?s Two Environments: Social and Physical --
Contents of the Child?s Social Environment: People and Near-People --
Nature of the Social Environment: Adults and Peers --
Stages of Social Development --
Discussion --
PART III PERSONAL DEVELOPMENT --
CHAPTER 4 Motor Development and Its Relation to Consumer Development --
Vignette: Wei Shen?s Fast Food Purchase --
Physical Growth --
Motor Development --
Phases of Motor Development --
Discussion --
CHAPTER 5 Cognitive Development and Its Relation to Consumer Development --
Vignette: Shandra, the Eight-year-old Housekeeper --
Introduction --
What Is Meant by Cognitive Development --
Stages of Cognitive Development --
Sensorimotor Stage (0-24 months) --
Preoperational Thought Stage (24-84 months) --
Concrete Operational Stage (84-132 months) --
Formal Operational Period (132-180 months) --
Discussion of Piagetian Theory of Cognitive Development --
PART IV CONSUMER DEVELOPMENT --
CHAPTER 6 Stage One: Observation --
Vignette?Baby Goes Shopping --
Introduction --
Consumer Development Briefly --
The Consumer Environment --
Stages of Consumer Development --
First Stage of Consumer Development: Observation (0-6 months) --
Development of Consumer Behavior Patterns Outside the Home --
Discussion: Formation of Basic Consumer Behavior Patterns --
ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents --
CHAPTER 7 Stage Two: Seeking/Requesting --
Vignette: Making a Smart Consumer Out of a Two-year-old --
Introduction --
Stage Two: Seeking/Requesting (6-24 months) --
Substage One: Pre-language/Pre-legs (6-14 months) --
Substage Two: Post-language and Post-legs (14-24 months) --
Consumer Memory --
How Much/How Often Do Children Seek/Request Things --
Discussion --
--
CHAPTER 8 Stage Three: Selecting/Taking --
Vignette: Lawrence, a Terrible-Two Taker --
Introduction --
Terrible Two?s: A Special Situation --
Stage Three: Selecting/Taking --
Discussion --
CHAPTER 9 Stage Four: Copurchase --
Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket --
Introduction --
Physical/Motor Phase --
Cognitive Abilities --
Consumer Behavior Patterns at Home --
Consumer Behavior at Day Care and Kindergarten --
Consumer Behavior in the Marketplace --
Seeking/Requesting --
Selecting/Taking, Co-Shopping --
Stage Four: Co-Purchase --
Discussion --
CHAPTER 10 Stage Five: Independent Purchase --
Vignette: Jimmy and His Pal, Chris, as Independent Consumers --
Introduction --
Environment Expansion: School --
Physical Status of Children --
Cognitive Development --
Stage Five: Independent Purchase --
Consumer Behavior Patterns: Out-of-home --
Consumer Behavior Patterns: In-home --
Discussion --
PART V DISCUSSION AND CONCLUSIONS --
CHAPTER 11: Parenting Implications of Consumer Development in Childhood?in progress --
CHAPTER 12: Marketing Implications of Consumer Development in Childhood?in progress.
Responsibility: James U. McNeal.
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Abstract:

Demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. This book shows consumer behavior being responsible for body  Read more...

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"Dr. McNeal's new book has taken his many years of research, teaching, and consulting and has provided a unique, comprehensive perspective on the consumer development process. This book is Read more...

 
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