On trend : the business of forecasting the future (Book, 2019) [WorldCat.org]
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On trend : the business of forecasting the future

Author: Devon Powers
Publisher: Urbana : University of Illinois Press, [2019]
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist  Read more...
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Additional Physical Format: Online version:
Powers, Devon.
On Trend
Urbana : University of Illinois Press, [2019]
(DLC) 2019025425
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Devon Powers
ISBN: 9780252042874 0252042875 9780252084690 0252084691
OCLC Number: 1096530602
Description: xi, 216 pages : illustrations ; 23 cm
Contents: Introduction: on trend --
Trending --
Thinking in trends --
Cool hunting --
Trends, Inc. --
Global futurity --
Eventful futures --
Conclusion: public futures.
Responsibility: Devon Powers.

Abstract:

"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction." --

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"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters-and with Read more...

 
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