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One Simple Idea, Revised and Expanded Edition : Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Author: Stephen Key
Publisher: New York, N.Y. : McGraw-Hill Education, [2016] ©2016
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

The updated, revised edition of the bestselling book about how to turn simple ideas into marketable, money-making products.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
One Simple Idea, Revised and Expanded Edition, Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work,
New York, N.Y. : McGraw Hill,
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Key
ISBN: 9781259584787 125958478X 9781259589676 1259589676
OCLC Number: 952554446
Language Note: In English.
Description: 1 online resource (288 pages) : illustrations
Contents: Cover --
Title Page --
Copyright Page --
Contents --
Preface: The Ferriss Effect --
Acknowledgments --
Foreword --
Introduction: How One Simple Idea Led to the Life of My Dreams --
Part One: The Power of One Simple Idea --
1 How You Can Create the Life of Your Dreams --
2 The Beauty --
and Opportunity --
of Open Innovation --
3 CEO or CIO --
Which Hat Fits You Best? --
Part Two: Find Your Million-Dollar Idea --
4 Look for Marketable Ideas --
5 Get Creative! --
6 How to Pick Winners --
Part Three: Prove Your Idea --
7 Will It Sell? --
8 Is It Doable? --
9 To Prototype or Not to Prototype --
Part Four: Protect Your Idea --
10 The Smart Way to Safeguard Your Idea --
11 Control Every Step of the Process --
Part Five: Prepare to Pitch Your Idea --
12 Create Sales Tools That Sell Benefits --
13 Get in the Game Without Quitting Your Job --
Part Six: Submit Your Idea to Potential Licensees --
14 Kick Fear to the Curb --
15 Find the Right Doors to Knock On --
16 The Call That Gets You in the Door --
Part Seven: Bring Your Ideas to Market --
17 Cut a Great Deal --
18 Living the Dream --
19 The New Opportunities for Inventors --
20 If I Were to Do It All Over Again: The Need for Product Scouts --
Index --
A --
B --
C --
D --
E --
F --
G --
H --
I --
J --
K --
L --
M --
N --
O --
P --
Q --
R --
S --
T --
U --
V --
W --
Y.
Responsibility: Stephen Key.

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