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Open innovation : academic and practical perspectives on the journey from idea to market

Author: Arthur B Markman
Publisher: New York : Oxford University Press, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Open innovation.
New York : Oxford University Press, 2016
(DLC) 2015043540
(OCoLC)936430016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur B Markman
ISBN: 9780190609023 0190609028
OCLC Number: 944211413
Description: 1 online resource : illustrations
Contents: Cover; Open Innovation; Copyright; Contents; Contributors; 1. The Process of Open Innovation; 2. Open Innovation Through Strategic Design-​by-​Analogy; 3. Getting the Most out of Brainstorming Groups; 4. Applying the Creative Problem Solving Process to Open Innovation; 5. Opportunity Thinking Approach to Open Innovation: Seeing Clearly the Elephant in the Room; 6. Better, Faster, Safer, and Cheaper: USAA Roof Inspections with Pole Cam; 7. An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes 8. Innovation Cells: Company Beachheads in Technology Universities9. Building an Innovation Coral Reef: The Austin Technology Incubator Case Study; Index.
Responsibility: edited by Arthur B. Markman.

Abstract:

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.  Read more...

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"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Read more...

 
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