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Opportunities : a handbook of business opportunity search

Author: Edward De Bono
Publisher: Harmondsworth : Penguin, 1980, ©1978.
Series: Pelican books
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
De Bono, Edward, 1933-
Opportunities.
Harmondsworth : Penguin, 1980, ©1978
(OCoLC)895008155
Document Type: Book
All Authors / Contributors: Edward De Bono
ISBN: 0140222332 9780140222333
OCLC Number: 13076321
Description: 251 pages : illustrations ; 18 cm.
Contents: The opportunity search --
Form of the book --
Lateral thinking and opportunity search --
Part I: People, attitudes and opportunities --
The distinction between what is urgent and what is important --
Problem-solving and problem-finding --
Executive styles --
The opportunity-negative structure --
Obstacles to opportunity search --
Cultural attitude towards opportunity --
Corporate attitude towards opportunity --
Executive attitude towards opportunity --
What is an opportunity? --
Levels of opportunity --
Benefits and motivation --
The opportunity dilemma --
Part II: The opportunity audit and the opportunity team --
Status of the opportunity search exercise --
Elements of the opportunity search exercise --
The opportunity audit --
Opportunity space --
Idea-sensitive areas and general opportunities --
The specific opportunity objective --
Progress reports --
Opportunities in other areas --
The opportunity manager --
The opportunity team --
Opportunity task force --
Part III: Thinking for opportunities --
Review of fundamental thinking processes --
'Moving-in' and 'moving-out' as modes of thinking --
Starting point check-list --
End-point check-list --
The treatment of ideas --
'If-box' maps --
Action structure for opportunity --
Dealing with risk and uncertainty --
Evaluation.
Series Title: Pelican books
Responsibility: Edward de Bono.

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