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Oreo : crowdsourcing as a marketing tactic

Author: Ernest Baskin; Thomas Vecchio
Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ernest Baskin; Thomas Vecchio
ISBN: 9781526447241 152644724X
OCLC Number: 1023551860
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Ernest Baskin, Thomas Vecchio.

Abstract:

This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.

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